Digital Candil Kuya - Starting from her hobby of gardening, Amanda Susanti Cole managed to create a startup that helps local farmers develop their own markets.
This young man who was born in Jakarta, June 22, 1990, succeeded in pioneering the SayurBox e-commerce which focuses on selling agricultural products such as vegetables and fruits as well as other fresh needs such as fresh fish and meat.
SayurBox itself is an online platform that connects farmers and producers of fresh food products with consumers through a virtual world without intermediaries.
Thanks to this innovation, Amanda has succeeded in advancing the business of local farmers. Thanks to this innovation, he managed to get into one of the young Indonesians who entered the Forbes Under 30 list for the 2019 Industry, Manufacturing, & Energy category.
Starting from the hobby of gardening
Amanda Cole is a graduate of Management and Finance from the University of Manchester and became interested in the hobby of gardening because she was inspired and learned from her uncle. He then began to use his family's vacant land into a farm with a modern concept.
This hobby of farming brought Amanda together with local farmers. The ignorance of the farmers about the market price mechanism has motivated Amanda to break the distribution chain which often harms farmers and even benefits distributors.
VegetableBox Concept
Together with her colleagues, Rama and Metha, Amanda then initiated a platform called SayurBox with a Farm-to-Table business concept, namely cutting the distribution chain without intermediaries.
With this platform, farmers can benefit up to tens of times, so consumers will get fresh food ingredients.
SayurBox was then officially established in 2017 by utilizing two types of social media, namely Instagram and WhatsApp. Thanks to his perseverance, SayurBox then grew and got a lot of fans.
In fact, SayurBox won the Seedstarts Jakarta startup competition and received funding of more than USD12 million or around IDR28 billion.
To date, SayurBox has 300 partners and 70-80 farmers who join SayurBox. This startup has also served around 50 thousand customers from Jabodetabek.
Successful young entrepreneur who entered Forbes Under 30
These good intentions and bright ideas led Amanda Cole to the Forbes Under 30 list in 2019 in the Industry, Manufacturing and Energy category.
Forbes Under 30 is a list of young people under the age of 30, both entrepreneurs, leaders and art workers who have made breakthroughs.
Amanda Cole is an inspiring young man who deserves to be emulated thanks to her persistence and concern for the plight of farmers in Indonesia.
With his brilliant idea, he managed to help farmers in developing their businesses to get commensurate profits through digital platforms.
